15 Uncommon Pinterest Keyword Research Tools Most Bloggers Miss

Getting your pins seen by the right people hinges massively on using the keywords your audience is actually searching for.

You probably know the basics, maybe you use the Pinterest search bar suggestions. But what if I told you there's a whole world of uncommon tools out there that can give you a serious advantage? Tools that dig deeper, uncover hidden gems, track competitors, and reveal what's really trending?

That's exactly what this post is about. We're diving into 15 lesser-known Pinterest keyword research tools and by the end of this, you'll have a toolkit full of options to find better keywords, understand the competitive landscape, and seriously boost your Pinterest game.

First, Let's Not Forget the Obvious (But Powerful) One:

1. Pinterest's Built-in Features

• URL: Pinterest platform itself
• Why it's great: Sometimes the best tools are right under our noses! Don't underestimate the power of Pinterest's own features. It's data straight from the source, reflecting actual user searches.
• How to use it for keywords:
  • Search Bar Auto-Suggest: Start typing a broad keyword and see what suggestions pop up. These are popular searches!

• Guided Search Categories: After searching, look at the colourful bubbles below the search bar. These are related topics Pinterest thinks are relevant – goldmines for related keywords.

• Related Pins: Scroll down after clicking on a pin. The "More like this" section often uses keywords you might not have thought of.

• Bottom Line: It’s free, direct, and shows exactly how Pinterest connects ideas. Make it your starting point!

2. Pinterest Trends

• Why it's great: This is Pinterest's official trend-spotting tool. You get insights directly from their massive pool of search data. Want to know when people start searching for "fall decor" or "easy weeknight meals"? This tool tells you.
• Key Features:
  • See search volume trends over time (perfect for seasonal planning!).
  • Filter trends by region for targeted content.
  • Discover currently hot topics across various categories.
• Use it for: Planning your content calendar around rising trends before they peak.

These tools were built specifically with Pinterest SEO in mind.

3. Pin Inspector

• Why it's great: Pin Inspector is one of the rare tools claiming to offer actual Pinterest-specific search volume data. That’s a huge deal because generic SEO tool volumes don't always translate well to Pinterest.
• What it helps you do:
  • Find related keywords specific to Pinterest searches.
  • Analyze how competitive a keyword might be on Pinterest.
  • Spot seasonal keyword patterns on the platform.
• Perfect for: Marketers who really want to optimize based on Pinterest search behavior, not just general web search.

4. KeySearch

• Why it's great: KeySearch uses Pinterest's own suggestions but adds its magic sauce. Its standout feature? A keyword difficulty score specifically for Pinterest. This helps you find those juicy low-competition keywords.
• Bonus Points:
  • Offers competitive analysis – see what keywords are working for others!
  • Part of a larger suite of SEO tools if you need more firepower.
• Use it for: Finding keywords you actually have a chance to rank for and spying (ethically!) on your competition.

5. Pindodo

• Why it's great: Pindodo is a chrome extention that focuses on unearthing those long-tail keywords – the more specific phrases people search for. Think "gluten-free vegan birthday cake ideas" instead of just "cake recipes."
• Key Strengths:
  • Excellent for finding niche-specific terms.
  • Helps identify hidden opportunities with less competition.
  • Includes trend analysis to catch rising topics.
• Ideal for: Bloggers in specific niches looking for highly targeted keywords.

6. KeywordTool.io

• Why it's great: KeywordTool leverages Pinterest's autocomplete but emphasizes providing keywords in bulk, saving you manual effort. It pulls data directly from Pinterest in real-time.
• Highlights:
  • No static database; always fresh keyword suggestions.
  • Simple interface, easy to use.
  • Great for uncovering long-tail variations.
• Best for: Efficiently gathering a large list of current, relevant keywords based on real user searches.

7. Pin Generator

• Why it's great: Pin generator aims to provide monthly search volume estimates specifically for Pinterest keywords. Seeing potential search demand helps prioritize your content efforts.
• Cool Feature:
  • Integrates directly with their pin creation tool – find a keyword, then immediately start designing pins for it.
  • Clear volume indicators make it easy to spot high-potential topics.
• Use it for: Prioritizing keywords based on estimated search volume and quickly acting on those insights.

8. Topbubbleindex

• Why it's great: Topbubbleindex about trends. It focuses on what's popular right now across different Pinterest categories and even tries to predict emerging trends.
• Unique Angle:
  • Forward-looking trend analysis gives you a competitive edge.
  • Category-specific insights help you drill down into your niche.
• Perfect for: Marketers who want to ride the wave of current interest and anticipate what's next.

9. Tailwind

• Why it's great: Tailwind is a huge name in Pinterest marketing (and an official partner!), known mainly for scheduling. But it also has a keyword tool built-in, drawing on its deep platform insights.
• The Advantage:
  • Seamless workflow: Research keywords while you schedule pins.
  • Tailwind Communities offer insights into niche-specific trending keywords.
  • Leverages AI for scheduling and likely informs keyword suggestions.
• Best for: Marketers already using Tailwind or those wanting an all-in-one scheduling and basic keyword research solution.

10. PinGroupie

• Why it's great: Think of PinGroupie as a search engine for Pinterest itself, focused on finding successful pins, pinners, and group boards. It's less about single keywords and more about understanding what strategies are winning.
• How it helps:
  • Find high-performing group boards in your niche (before they get too crowded!).
  • Identify influential pinners to learn from or collaborate with.
  • Analyze momentum, not just static follower counts.
• Use it for: Competitive analysis, finding collaboration opportunities, and understanding broader niche dynamics.

Wrapping It Up

Whew, that's a lot of tools! As you can see, finding the right keywords for Pinterest goes way beyond just typing into the search bar. The platform is a visual search engine, and treating it like one with dedicated tools can make a massive difference.

You don't need to use all 10 of these, of course! The best approach?

• Start with Pinterest's built-in features and Pinterest Trends. They're free and foundational.
• Try out one or two dedicated Pinterest tools (like Pin Inspector for volume or KeySearch for difficulty) that fit your budget and needs.

And as always. Best of luck young padawan!